Giselda is a business reality that born with Giselda Forno, the known bakery located in Viale Trastevere 52/58.

In 2016 Giselda opened a new point of sale inside the amusement park of Rome, Luneur Park.

In 2018 Giselda started a new business: Giselda Home, a guest house located on the second floor of Giselda Forno.